Our Story

Back in 2019, I was training in my garage with nothing but a barbell, some bumper plates, and a dream that refused to die. After years of corporate gym culture that felt more like a fashion show than actual training, I knew there had to be something different.

I'd spent a decade coaching athletes - from weekend warriors to national-level competitors - and kept hearing the same frustration: "Where can I train hard without the BS?" That question wouldn't leave me alone.

So I scraped together everything, found this old warehouse space on Granville, and built what I wish existed when I started. No mirrors taking up every wall. No intimidation tactics. Just solid equipment, real coaching, and people who actually want to get better.

What We're Really About

Look, we're not gonna promise you'll transform in 30 days or whatever clickbait nonsense is trending. What we will do is meet you where you're at and push you to places you didn't think were possible. Whether you're picking up a barbell for the first time or you've been lifting for years, we've got the programming and coaching to get you there.

We built this place on the idea that strength isn't just physical. It's showing up when you don't feel like it. It's supporting your training partners through their tough days. It's honest work with honest people.

Every person who walks through our doors becomes part of something bigger. We've watched friendships form over shared PRs, seen confidence grow with every lift mastered, and celebrated victories both in and out of the gym.

Marcus Chen

Founder & Head Coach

Our Team & Facility

What Drives Us

Real Results

We're not about quick fixes or gimmicks. Our programming is built on proven science and years of coaching experience. You'll see results because we do the work that matters, not what looks good on social media.

Community First

The people here make this place special. We've built a crew that celebrates your wins and picks you up on tough days. There's zero ego at the door - just folks committed to getting better together.

Quality Coaching

Our coaches aren't just certified - they're experienced athletes who've been in your shoes. They know what it takes because they've done it themselves. Expect technique correction, smart progression, and coaching that actually cares.

Top-Tier Equipment

We've invested in gear that'll last and perform. Rogue racks, competition bumpers, proper platforms - everything you need to train at your best. No broken machines or equipment that's been held together with duct tape.

Holistic Approach

Training is just one piece. We'll help you dial in your nutrition, recovery, and mindset too. It's about building strength that carries over into everything you do outside these walls.

Constant Evolution

We're always learning, adapting, and getting better. New research comes out, we implement it. Training methods evolve, we evolve with them. Stagnation isn't in our vocabulary.